![]() 11, 2001, terrorist attacks, and not many free-spending tourists came to call. Unfortunately for Trizec, however, the center opened in a recession made worse by the Sept. “Other developers had the confidence to come in after that. “It was the first major project that really catalyzed everybody who was working for years to turn Hollywood around,” said Bonbright, a principal at Avison Young. ![]() went deep with the Hollywood & Highland complex once valued at $650 million, longtime Hollywood real estate broker Christopher Bonbright said. With its hefty scale, Hollywood & Highland was a beachhead for a wave of real estate development that would transform Hollywood from a rundown, crime-plagued civic embarrassment often avoided by locals into a neighborhood with thousands of upscale apartments, high-rent office buildings, and trendy stores and restaurants.Ĭivic leaders including the city’s redevelopment agency had long been trying to lay the groundwork for a comeback of the once-bustling commercial district, but most investors remained wary of spending substantial money on property improvements until developer Trizec Properties Inc. “The other half is the town square of Hollywood.” “I see that for half of the complex,” he said. The offices would also naturally bring in locals, and Gaw expects tenants will be in such creative fields as media, technology and advertising along with Hollywood mainstay entertainment. The restaurants and smaller shops among the big anchor stores need to be edgy, he said, because “Hollywood tends to be an edgier crowd.” Gaw’s ambition is to see Ovation Hollywood become a town square for the neighborhood, a place where people may want to unwind in a sidewalk cafe or gather with friends at an outdoor restaurant. “Our mantra is, tourists want to go where the locals go.” The presence of Angelenos would also appeal to tourists, Parton said. Locals “are not going to come to a flagship Sephora store and then eat,” he said. The right restaurants can help other merchants, Glover said. But without Angelenos, it can’t thrive, the owners said.Ībout a third of the center will be dedicated to food and drink, enticing people who live in the area or who might view Hollywood as a central meeting point when friends gather from other parts of town. That goal calls for creating an atmosphere that appeals to local residents, no small challenge for a center so devoted to tourism at its inception that it included duty-free shopping. The complex will be renamed Ovation Hollywood, meant to signal that it is a place to find entertainment and culture. Signs of different sizes that tend to compete with one another for attention on the boulevard will be consolidated in larger billboards in the hope of reducing clutter and presenting a more cohesive image for the property. The prominent arch with Babylonian images will be converted to a modern take on Art Deco style inspired by the upward beams of klieg lights once common at Hollywood movie premieres. Griffith’s 1916 movie “Intolerance” and other thematic elements will be removed to simplify the design and give the center a sense of “timeless” 21st century modernism, the developers said. or one of its affiliates.The giant white elephants referencing the Babylon set of D.W. All rights reserved. All hotels are either franchised by the company, or managed by Wyndham Hotel Management, Inc. ![]() Google Play and the Google Play logo are trademarks of Google LLC. App Store is a service mark of Apple Inc. Our customer service agents are also available at 1-80 to provide you with assistance with and information about our hotels and programs.Īpple and the Apple logo are trademarks of Apple Inc., registered in the U.S. However, if you encounter any difficulty in using our site, please contact us at We will work with you to ensure that you have full access to the information available to the public on our site. We strive to have a website that is accessible to individuals with disabilities. This website uses cookies so that we can remember you and understand how you and other visitors use this website, and in order improve the user experience.īy using this website, you consent to the use of cookies in accordance with the terms of our Privacy Notice. ![]()
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